Leading Expert
Here’s the Real Reason People Choose You Over the Competition
You know how to start a lucrative business, right? First, you have a brilliant idea that you put into a business plan. Then you raise a ton of money and burn through it with excessive hiring, lavish parties, and an impressive office featuring foosball tables and lunches catered personally by Wolfgang Puck. Next, magically, Facebook …
Hello from sunny San Diego! I went on a road trip for spring break, and it’s great to see the ocean after an entire year. Hope everything is well where you’re at. We’ve got another two valuable episodes of the 7-Figure Small show for you. If you’re a creative entrepreneur or freelancer who is trying …
Well, after two episodes of the new format of the 7-Figure Small show, fate intervened. First, the winter fiasco in Texas knocked Jerod’s power out, and then the next week his wife gave birth to their second child. So, congratulations to Jerod and Heather! To make up for it, we’ve got two brand new episodes …
Things have changed in the last 15 years since I started Copyblogger. Major understatement. Technology has marched forward. One development in particular — the introduction of the iPhone in 2007 — has been the catalyst for significant change, and yet we take it all for granted. Because of smart phones, social media went mainstream, the …
That’s the question. And there’s definitely more than one correct answer. In traditional business, scale is serious … well, business. Hiring lots of people, purchasing expensive equipment, acquiring real estate — often in multiple locations. With a 7-Figure Small business, you initially scale by growing your audience. And your products replicate with digital magic. For …
Back in 2010, we started the first Copyblogger podcast — Internet Marketing for Smart People. It was a blast to do, and our audience loved it. Thing is, the audience for the podcast was tiny compared to the broader audience on the blog. Thinking it wasn’t working, we shelved it. That was a mistake. Just …
A lot of people are just looking for a good idea. If only the right idea came along, that would be the ticket to a great business. Or so the thinking goes. And while the right idea is important, it’s more important to have lots of good ideas. Once I settled into my entrepreneurial groove, …
Freelancing is exploding. Even before the economic disruption caused by COVID-19, more and more people chose to lead the unemployable life. Fifty-seven million people worked as freelancers in 2019. According to the Freelancers Union, freelancers aren’t just shaping the future of work, they are the backbone of the economy. More than one in three Americans …
Hey there … happy Monday, and welcome to the Unemployable newsletter. Before we dive in, just a quick reminder that our new Email Marketing Essential course is available with great introductory pricing — but that ends tomorrow evening. Check it out here. It’s a vast understatement to say that the pandemic has sharply impacted local …
You know by now that email marketing is at the heart of small business success. And email has been the most effective digital marketing channel since the 90s. Today, email is just as powerful. In fact, some are even saying that we’ve got an “email newsletter bubble” happening right now. Funny, they said the same …
Hello there! Got some good business-building stuff below, and we’re poised to bring back the podcast this month. Meanwhile, I hope all is well with you and yours. First up, let’s talk about influencers. An article from AND.co makes the case that freelancers should become influencers to scale and succeed. And the same would be …
We’ve been hearing for years how artificial intelligence is about to disrupt society and put people out of work. We’ve heard that for so long that it almost seemed overblown — some elaborate kind of vaporware that’s nothing but hype. Well, things have taken a big leap forward. And yet, this is still only the …