Brian Clark

The world’s a crazy place right now. And it seems to be getting crazier. Your business may be hurting and it’s stressing you out. Or things are okay, but the uncertainty of what’s to come is disrupting your focus. That all makes perfect sense. So first of all, cut yourself a break. And then bring …

Greetings! A few weeks ago, we talked about building a defensible business when faced with major disruptions such as COVID-19. The key asset that allows you to survive and thrive is the right audience that you serve, and they serve you right back. Understanding who your people are and what they want allows you to …

Probably the hardest thing to get across to people interested in content marketing or building an “audience first” business is that you have to stand for something. You can’t be afraid of “saying the wrong thing.” You can’t create bland content in an attempt to appeal to everyone, because you will appeal to no one. …

The global economy is in bad shape right now. No kidding, right? In the span of eight weeks, it feels like there has been a tectonic shift, and no one knows with any certainty what the new “normal is going to be whenever it mercifully arrives. What we do know — because we learned it …

Hey there! This week, we’ve got a bonus for you. Rather than a regular episode of the podcast, we’re sharing a presentation from the Unemployable Initiative, our paid community. The topic is search engine optimization, and the guest is Brian Dean, founder of Backlinko. He begins by giving you a few of the most important …

While rank-and-file employees worry about being replaced by artificial intelligence and automation, solo business owners are always looking to technology to lighten the load. But what will that mean for the critical human side of our business? This week I’m chatting with Jason Miller, a digital marketing veteran who has worked at Marketo, LinkedIn, and …

Happy Monday to you wherever you are out there! Speaking of wherever you are … that’s an exciting place to be. A place where amazing new businesses are born. What I mean is, it’s not about Silicon Valley anymore. Or Boston. Or NYC. It’s not even about Austin, Boulder, or Seattle. Nothing against those places, …

Once upon a time, when people wanted to start their own business, they went down to the bank. There was physical space to lease, equipment to buy, and people to hire in order to build a profitable company. About 20 years ago, the idea of starting a business changed due to the tech startup craze …

Seems like an odd question to ask, right? Everything has been turned upside down. The anxiety related to fear about our health and financial situation can be crushing. I’m certainly not here to tell you to get over it and rise up in the face of this adversity. And yet, often people are motivated to …

Hey there, hope all is well with you! As freelancers, solopreneurs, and startup founders, we’re used to operating in virtual environments. Zoom and countless other virtual communication tools are the way we do impactful work without offices or geographic proximity to others. Now, a big chunk of the business world has gone remote and virtual. …

Hey, hope all is well with you and yours. This week, we’re talking about community. Community has always been crucial. Online, virtual communities started as a very niche thing, and have become essential for people to find a sense of belonging with like-minded people. As an entrepreneur, I’ve founded four online communities over the last …

Read on Unemployable.com Let’s face it … things are pretty weird right now. It’s clear that COVID-19 is having an enormous impact on us all. First and foremost, we’re worried about our health, the health of our loved ones, and for our local community and society in general. And then we realize the potential impact …