Hello and welcome!
I’m Brian Clark, founder of Leading Expert. If you want to read my fancy third-person bio, it’s down below. But first, let’s chat about how we can help you.
Over my 25+ years in digital business, I’ve had a consistent philosophy about the incredible technological change we’ve experienced during that time:
Technology doesn’t change human nature, it amplifies it.
Social media presents the clearest example of the amplification.
Even though a multitude of good things have happened thanks to our worldwide connection with others, the awful parts are the most obvious and disturbing.
But it’s just people being people. The technology itself didn’t make people awful, some people just are – and social media makes it blatantly obvious.
Now we’ve arrived at the age of artificial intelligence. This is the new technology that’s going to “change everything.”
But it won’t change human nature. Instead, we can already see how it’s amplifying the fear of change and a tendency toward laziness that are universal aspects of being a human being.
The best way to thrive in a world with A.I. is to lean into your humanity even more. But it’s more than that.
It’s not enough to simply embrace your unique human qualities. You’ve also got to understand other humans at a deep level.
That’s because getting other humans to connect and bond with you is what matters. To see you as the right person to lead them to the solution they crave. To become their Leading Expert.
That’s why the time is right for the Leading Expert Alliance — a community of creators, coaches, and consultants who receive sophisticated marketing training, hold each other accountable, and create valuable relationships with other expertise-based business owners.
- It’s an educational community focused on the fundamentals of human psychology combined with cutting edge digital tactics.
- It’s an environment where collaboration is emphasized and rewarded, allowing likeminded marketers and digital entrepreneurs to band together against the algorithms by better understanding and serving other humans.
- And it’s a place that emphasizes the development of the full human potential we all have, which includes fitness, nutrition, sleep, meditation, mental wellness and other elements that play a vital role in success beyond content and marketing training.
New times require new approaches to create new leaders. We’re not the largest group in the digital marketing world, but we are the best… for the right people.
To see if Leading Expert is right for you, please allow me to send you a series of messages that more fully explains what the community is all about and how to join. I’ll also send you my 5 lesson Personal Enterprise mini-course to get you started thinking differently about digital marketing in this new era.
Thanks for stopping by, and I hope you’ll join us.
Keep going –
Brian Clark
Leading Expert
About Brian Clark
Brian Clark is a writer, traveler, and serial entrepreneur.
He’s best known as the founder of the pioneering content marketing resource Copyblogger, along with its popular StudioPress and Rainmaker business lines.
Between 2007 and 2017, Brian’s companies generated over $70 million in sales, all without investment and advertising thanks to a unique content marketing approach.
Following the acquisition of the Copyblogger collection of assets and a brief pause to travel the world with his family, Brian has started up several new projects:
- Further helps Generation X navigate the new realities of midlife, retirement, and longevity.
- Longevity Gains focuses on the lucrative market of consumers over age 50.
- Leading Expert is a community for digital marketers in an age of disruptive change.
Brian began publishing online back in 1998, and by 1999 had his first entrepreneurial success thanks to an understanding of the emerging commercial internet. He went on to launch two additional successful businesses using purely online marketing and digital infrastructure, attaining even greater success.
In January of 2006, Brian started a one-man website called Copyblogger, which quickly evolved into an influential digital trade magazine for what became the content marketing industry. Both the Guardian and Advertising Age have recognized Copyblogger as one of the most powerful and influential blogs in the world, and Venture Beat called it the “bible of content marketing.”
Copyblogger Media never took venture capital and made it to a highly profitable eight figures in annual revenue without advertising. It was the dedicated service to the audience Brian attracted that was the catalyst for the multimillion dollar tools, training, and service company he headed up as CEO.
In June of 2018, Clark engineered the sale of the company’s StudioPress division to WP Engine. In May of 2019, Nimble Worldwide acquired the Rainmaker Platform, Premise, and Scribe SaaS products along with Copyblogger’s service division. In 2023, Brian sold his remaining interest in Copyblogger.
Clark’s early adoption of online content to fuel startup companies in the late 1990s and early 2000s makes him a recognized pioneer of the now $600 billion content marketing industry. You can read more about his history and business philosophy at Forbes.
Brian has been featured in some great business books:
- Linchpin by Seth Godin
- Atomic Habits by James Clear
- Free Agent Nation by Daniel Pink
- Company of One by Paul Jarvis
- The $100 Startup by Chris Guillebeau
- The Lean Entrepreneur by Brant Cooper and Patrick Vlaskovits
- Trust Agents by Chris Brogan and Julien Smith
- Content Inc. by Joe Pulizzi
- Meatball Sundae by Seth Godin
- Epic Content Marketing by Joe Pulizzi
- Killing Marketing by Robert Rose and Joe Pulizzi
- Hack the Entrepreneur by Jon Nastor
- Brainfluence by Roger Dooley
- The New Rules of Marketing and PR by David Meerman Scott
- The Education of Millionaires by Michael Ellsberg
- Problogger by Darren Rowse and Chris Garrett
- e-Riches 2.0 by Scott Fox
- Gravitational Marketing by Jimmy Vee and Travis Miller
- Repped: 30 Days To a Better Online Reputation by Andy Beal
- Career Renegade by Jonathan Fields
- The Referral Engine by John Jantsch
- Platform: Get Noticed in a Noisy World by Michael Hyatt
You can get in touch with Brian here.