7-Figure Small

The very first Internet buzzword, going way back to the 1990s, was community. As the online world moved forward, things became more tribal than communal, but the idea that the Internet allows like-minded people to come together is profoundly true (in good and bad ways). For those running businesses online, community is a dual concept. …

Webinars have been around a long time, and they remain one of the best list-building and product promotion vehicles. The event nature of a live online meet up combined with compelling content is a winner, even if you don’t call them “webinars. That said, there aren’t that many truly great webinars out there. That’s because …

Since the beginning of the web, the promise of business websites has been that they are like 24/7 salespeople. Prospects can find you at any time, get the information they need, and contact you for more. And while it’s true that many significant fortunes have been made with content-rich sites that focus on the prospect’s …

Nathan Chan took a familiar route when seeking to escape the corporate world. Like many, he worked his passion project on the side while he paid the bills with a job. His dream was Foundr Magazine, a paid digital publication that aims to get to the essence of entrepreneurship from people who have been there …

It’s all about the data if the pundits are to be believed. The more you know about your customers and prospects, the better your business will do. That last statement is certainly true. But data doesn’t equate to knowledge. And data certainly won’t just lay out the exact decision you should make when it comes …

More and more people are operating solo, outside of the confines of traditional employment. And thanks to technology and a ton of talented independent contractors, the solopreneur can bring in outsized revenue with a company of one. Update: Company of One: Why Staying Small Is the Next Big Thing for Business is now available! Paul …

Back in 2009, Joe Pulizzi was one week away from giving up his entrepreneurial dreams and going back to a job. It was a dark time, both personally and in the broader economic environment following the financial crisis in the United States. Joe had fallen in love with a product idea for the then nascent …

More than 55 million Americans are freelancers — a full 35 percent of our workforce, according to the 2016 Freelancing in America report. And contrary to enduring myths, it’s not because “they can’t find a job” — it’s a conscious choice based on freedom and empowerment.

It’s the bane of modern marketing. Any product can be replicated or reverse-engineered. Any service can be copied, leaving only execution as a true difference (which comes after the point of decision). In short, people see less difference between competing offers than ever, but that doesn’t mean that they’re not looking. Search engines and social …

Owning your own business can lead to the lifestyle of your dreams, but only if you’re very intentional about it. Only you can decide what that dream looks like, and only you can implement it. That’s exactly what Sean D’Souza has done for himself. Instead of constantly trying to grow ever-higher revenue from his courses …

Just recently, Medium announced the intention to start charging a $5 monthly fee for an enhanced experience at the popular site. Also, Twitter is considering a subscription version of Tweetdeck geared toward marketers, brands, and other power users. Robert Bruce and I discuss whether these initiatives will succeed, and at what scale. What’s not in …

As digital marketers, we have websites to attract leads, customers, and clients to our businesses. So it makes sense that the more leads, customers, and clients we attract, the more money we make. Conversion optimization is simply a strategic process for increasing the effectiveness of your site at doing just that. Too often, though, we …