7-Figure Small

Last week we talked about the power of positioning when it comes to starting a podcast. We also touched on how sponsorships can become just one of the lucrative sources of revenue that comes from growing your audience. But you’ve still got to create content, right? We may be overrun with interview-based podcasts, but there’s …

Work on your business, not in it. You’ve heard this advice over and over. It originated with the book The E Myth: Why Most Businesses Don’t Work and What to Do About It, by Michael Gerber. Seems like smart advice. But it can be hard to execute, especially when you have a demanding client-based business. …

It’s been a year-and-a-half since I started Unemployable. And it’s just been recently that the show has started to take off. Many assume because the Copyblogger audience is so large that the show would be massively popular from day one. That’s not the case though — a different format and a different topic does not …

You’ve seen Pulp Fiction, right? It’s the classic 1994 black comedy crime film written and directed by Quentin Tarantino. The film is highly stylized, presented out of chronological order, and filled with eclectic dialogue that reveals each character’s perspectives on various random subjects. And yes, it’s profane and violent. Pulp Fiction was nominated for seven …

In the beginning, there was blogging. And for businesses looking to build an audience that helped grow the bottom line, it was good. In fact, many of the leaders in the digital marketing space started as blogs and evolved into multi-million dollar businesses. I personally have immense gratitude for what my company has been able …

Many freelancers dream of the day that they’ll have sources of income other than from client work. Some hope to stop taking clients for good in favor of selling online training instead. Carrie Dils did just that. A long time web developer, Carrie adopted the WordPress platform to do client work as a freelancer. But …

It’s been almost two years since I started Further, my curated email newsletter about personal growth. And there’s no mistaking that the project was inspired by Dave Pell’s NextDraft. Content curation is all about becoming a trusted editorial source that finds the best information within a certain topic from amongst the valueless clickbait and mediocre …

Many people go out on their own in pursuit of the perfect lifestyle. Of course, “perfect” is entirely subjective. Maybe it’s to become a digital nomad and travel the world. For others, it’s the freedom to work from home and be closer to family. And still others are chasing audacious goals and world domination. All …

Virtual conferences have been around for years. They provide the education of a live event, without the expense of travel, hotel, and other “real world” costs that live events bring. That’s the benefit to attendees. Entrepreneurs can use virtual conferences as a way to build or expand an audience, while also developing a membership product. …

The ancient Greeks — notably Aristotle — used anecdotal observation to nail much of what we know about persuasion. The fundamentals of the art haven’t changed much in 2300 years, because human nature hasn’t changed, even as the context in which we operate has changed dramatically. In the 20th century, social psychology took the ancient …

In just over a decade, WordPress has become the most popular content management system on the web. And as with any hugely popular open source movement, there are plenty of for-profit companies providing premium themes, plugins, hosting, and support. Is it too late for you to get involved? Evidence suggests the contrary — that WordPress …

As you likely know, crowdfunding is a way to raise money for a project or venture by pulling contributions from a large number of people, usually online. In 2015 alone, crowdfunding generated an estimated over $34 billion (USD) worldwide. You may not know, however, that the first instance of online crowdfunding dates way back to …