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At one time, the idea of starting a business with an audience first was a novelty. And using content for marketing at all was thought of as strange before that. Things have definitely changed. When it comes to digital, content marketing is just marketing. And audience-first is how entrepreneurs of all stripes are thinking about …

The idea of the personal enterprise seems to be really resonating with people. Maybe it’s because it takes the mystery out of “build an audience, find the product, grow a successful business.” Once you realize that it’s a methodical step-by-step journey instead of some magical talent or stroke of luck, it becomes much more attainable. …

You know how to start a lucrative business, right? First, you have a brilliant idea that you put into a business plan. Then you raise a ton of money and burn through it with excessive hiring, lavish parties, and an impressive office featuring foosball tables and lunches catered personally by Wolfgang Puck. Next, magically, Facebook …

Hello from sunny San Diego! I went on a road trip for spring break, and it’s great to see the ocean after an entire year. Hope everything is well where you’re at. We’ve got another two valuable episodes of the 7-Figure Small show for you. If you’re a creative entrepreneur or freelancer who is trying …

Things have changed in the last 15 years since I started Copyblogger. Major understatement. Technology has marched forward. One development in particular — the introduction of the iPhone in 2007 — has been the catalyst for significant change, and yet we take it all for granted. Because of smart phones, social media went mainstream, the …

That’s the question. And there’s definitely more than one correct answer. In traditional business, scale is serious … well, business. Hiring lots of people, purchasing expensive equipment, acquiring real estate — often in multiple locations. With a 7-Figure Small business, you initially scale by growing your audience. And your products replicate with digital magic. For …

Back in 2010, we started the first Copyblogger podcast — Internet Marketing for Smart People. It was a blast to do, and our audience loved it. Thing is, the audience for the podcast was tiny compared to the broader audience on the blog. Thinking it wasn’t working, we shelved it. That was a mistake. Just …

A lot of people are just looking for a good idea. If only the right idea came along, that would be the ticket to a great business. Or so the thinking goes. And while the right idea is important, it’s more important to have lots of good ideas. Once I settled into my entrepreneurial groove, …

Hey there … happy Monday, and welcome to the Unemployable newsletter. Before we dive in, just a quick reminder that our new Email Marketing Essential course is available with great introductory pricing — but that ends tomorrow evening. Check it out here. It’s a vast understatement to say that the pandemic has sharply impacted local …

You know by now that email marketing is at the heart of small business success. And email has been the most effective digital marketing channel since the 90s. Today, email is just as powerful. In fact, some are even saying that we’ve got an “email newsletter bubble” happening right now. Funny, they said the same …

Hello there! Got some good business-building stuff below, and we’re poised to bring back the podcast this month. Meanwhile, I hope all is well with you and yours. First up, let’s talk about influencers. An article from AND.co makes the case that freelancers should become influencers to scale and succeed. And the same would be …