Newsletter

Hey there! We’re already at the end of the first quarter, can you believe it? Are your 2018 goals on track? Sometimes the pace of things seem like they’re on fast forward, and yet the traction we’re hoping for isn’t quite there. No worries — just make an honest assessment of where you are compared …

Welcome to this week’s Unemployable newsletter, where we’re getting meta and talking about … email newsletters. Email was the original “killer app” — everyone uses it, and that’s why it’s been the absolute best channel for digital marketing and audience building. And yes, that’s still true in 2018. The stats don’t lie. Every $1 spent …

Hey there! Hope you’ve had a great week. You know, when you’re working with clients, the goal is to make great money doing great work for great clients. That’s totally doable, if you take the right steps. And when we explore landing higher paying clients, finding your ideal client, value billing and tiered pricing, one …

How’s it going? The Unemployable podcast is back next week, but in the meantime, lots of important stuff for you to know. Buzzsumo just released their Content Trends 2018 Research Report, and it’s free to download. One obvious highlight — the social media environment has changed dramatically when it comes to distributing content (you’re likely …

Everyone these days is trying to build a “personal brand.” Very few of those people are turning that brand into a viable business. Chris Ducker is trying to change that. It’s been almost two years to the day since he last joined us on the show to explain the concept of the Youpreneur. He’s been …

Hey there! I writing to you from Costa Rica this week. It’s a working vacation, and these views are inspiring me to do as little of that work as possible. 🙂 We’ve got a great episode of the podcast this week. One of the key points that you’ll hear is that no matter your current …

Welp, it’s already February. Hope things are progressing with your business as well as you’ve hoped! This week we’ve got some great stuff to help you go even further. As the headline says, one resource will help you get the credibility-enhancing social proof that testimonials provide. Nothing outperforms the praise that others deliver on your …

¡Hola compañeros desempleable! Yes, I’ve started my Spanish lessons again (for the 30th time). In case Español is not your thing, the salutation reads “Hello fellow unemployable!” See, you feel more cosmopolitan already, right? This week on el podcast, we’re chatting with Ilise Benun about one of her favorite topics, tiered pricing. You’ll not only …

What’s happening? Hope your week has been productive and fruitful so far. The podcast will return next week, but no worries … Claire and I have found some great stuff to enhance your knowledge (and your business) in the meantime. Nine such resources, in fact. And in case you missed them, here are some recent …

Well, we’re almost there … 2017 is coming to an end. If you’re like me, this time of year brings about reflections on what’s happened, and what you’d like to make happen in 2018. If part of what you’d like to make happen involves making more while working less, you’re going to want to tune …

It’s no secret that the good ol’ days of free social media traffic are mostly gone (unless you get really lucky). Unfortunately, luck is not exactly an ROI endeavour, which means we need to get good at advertising that makes us more money than it costs us. And unlike all the self-proclaimed gurus you see …

Greetings! I’m writing to you from up in the air, headed to Nashville for the big annual WordPress conference. We’ll be closing out the year with two great podcast interviews in December. One is on smarter online advertising with Perry Marshall, and the finale for 2017 is a great chat with Mike McDerment, CEO of …