Hey there! Hope you’ve had a great week.
You know, when you’re working with clients, the goal is to make great money doing great work for great clients. That’s totally doable, if you take the right steps.
And when we explore landing higher paying clients, finding your ideal client, value billing and tiered pricing, one crucial element keeps surfacing — the power of specialization to deliver the business and lifestyle you’re after.
It’s a simple thing to understand, but people still struggle with finding the right niche for themselves. Don’t worry, you’re not alone on this.
So this week we’re chatting with web agency owner Sara Dunn about her own journey and process. She went from generalist to specialist herself, and I think you’ll find our discussion useful for finding your perfect niche.
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unemployable: resource of the week
If you don’t have the time or skills for great graphic design, you should check out the incredible collections at Creative Market. Creative Market is powered by a remarkable community of designers who truly know their craft. They offer an amazing (and super high-quality) collection of images, fonts, themes, and templates that can be used in all areas of your business.They even offer 6 Free Goods every week. If you want to score some stunning and well-crafted creative assets for your business — check it out here. (Affiliate)
unemployable: around the web
Why You Need Paid Ads in Your Mix (Audio)
Kevin Kaye, Founder of GrowthBoks.com, has helped countless independent creatives optimize their ads to find new clients and create profitable sales funnels online. In this podcast episode, he gives insight into how you can get paid ads to work for your business, and why you need them in your marketing mix.
How to Craft No-Brainer Marketing Offers [Free Poster] (Text)
Pitching with confidence, whether in person or in print, requires knowing you’ve crafted the best offer possible — a can’t-miss deal for your customer. Here are four objection-eliminating elements that are common to all great offers.
8 Common Website Mistakes Revealed Via Content Audits (Text)
Looking for ways you can improve your website content? Want to keep users on your site longer and, ultimately, convert? Check to see if you’re making any of these common website mistakes and killing your chances of conversion.
State of Remote Work 2018 Report: What It’s Like to be a Remote Worker in 2018 (Text)
In the U.S. alone, 43% of the workforce has spent at least some time working remotely, and that number has steadily increased throughout recent years. With the goal to better understand the remote work landscape and to see where remote work is headed next, here is the first State of Remote Work report for 2018.
Want to Win at Social Media? Here’s What Followers Want, According to Experts at SXSW (Text)
Love it or hate — social media is here to stay. But with so many mixed messages about the right way to use it, how are business owners supposed to stay on top of their strategy? To answer that question, a panel of social media experts shared their insights on what followers want the most in today’s climate.
How to Make a Great LinkedIn Profile (+19 Best Tips) (Text)
Do you have a LinkedIn profile? Want yours to stand out among the 450+ million users on the platform? Here are 19 pro tips for setting up your LinkedIn account — so you can get more views and build a stronger network for your career or business.
A Conversation with Joe Gebbia (Co Founder of AirBnb) (Video)
Joe Gebbia is a designer, entrepreneur, and global explorer. He is the co-founder and CPO of Airbnb, which has changed the way the world travels and how people connect in more than 190 countries. In this wide-ranging (and thoroughly enjoyable) interview, Joe delivers the details on his path to Airbnb, and he shares the decisions, hardship, failures, and successes that prepared him for the journey.
unemployable: joining
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