You know how to start a lucrative business, right?
First, you have a brilliant idea that you put into a business plan. Then you raise a ton of money and burn through it with excessive hiring, lavish parties, and an impressive office featuring foosball tables and lunches catered personally by Wolfgang Puck.
Next, magically, Facebook buys you for a cool billion. Or maybe you go the IPO route and ring that bell at the New York Stock Exchange.
If that sounds implausible, that’s because it is. And yet that’s the narrative traditional media loves. Here’s what actually works for most digital entrepreneurs:
The Rise of the Personal Enterprise
But wait … there’s more. Thinking about adding search engine optimization to your traffic mix? There’s an entirely different way to think about it compared to 10, 15, or 20 years ago.
Check out my conversation with the guy who handles SEO for my sites (and my new business partner), Jon Nastor:
How to Double Down on Your Minimum Viable Audience with SEO
Keep going –
P.S. Once the traffic hits your site, you’ve got to get them on your email list and lead them to the sale. Our Email Marketing Essentials Workshop tells you how.
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