Now more than ever, marketing your business online is key.
Digital marketing is the most effective way to market your small business. And it’s also the most cost effective way … when done correctly.
That’s because the internet is where people turn to find solutions to their problems and desires. If you’re not showing up, you’re obviously not getting the business.
But it’s not enough to just show up. You need to begin a relationship with prospects before the sale. If you don’t, that sale is likely going to someone else.
And no matter how you get in in front of people — whether online advertising, or search engine optimization, or social media marketing — there’s a place you want to send them to begin the pre-sale relationship:
Your email list.
That’s right, email. It was the first “killer app of the internet era, and it remains the essential digital marketing channel for small business.
If you think email is dead, check out these 2020 stats:
- 99% of consumers check their email every day.
- Those same people check their email accounts more than 10 times a day.
- Email is the preferred way that consumers want to receive updates from businesses.
- 73 percent of Millennials prefer communications from businesses to come via email.
- Email converts 40 times better than social media.
That’s right — email crushes social media when it comes to converting people from prospects into customers and clients. And that’s why “influencers on social media platforms (not to mention podcasters and YouTubers) are all rushing to move their audiences to email.
Enjoy the Power of Email Marketing Technology
Probably the most amazing change in email marketing over the years has been the development of sophisticated automation and segmentation features.
Even more amazing is how affordable it’s become. Not long ago, email automation had a base monthly price of $5,000. Now your basic ConvertKit account has similar power for $29 a month.
This is important. Because despite the low technology price, marketers who use segmented campaigns note as much as a 760% increase in revenue. Segmentation simply means using software to put your prospects in different “buckets” so you can send them the most appropriate messages.
So the return on investment is amazing, but only if you start with a solid strategy.
Plus, despite the amazing affordability of email marketing software, it can still be downright confusing at first. And even once you understand how to use the features, you have to watch out for being sucked into temporary tactics that soon stop working.
However, with the right combination of strategy, tactics, and technology, you’ve got a winning marketing approach for your business. And that’s what I’d like to deliver for you.
But first …
Who Am I, Anyway?
I’m Brian Clark, serial digital entrepreneur and founder of Unemployable.
You may also know me as the guy who started the pioneering content marketing site Copyblogger, and the curator of the Further email newsletter.
Since 1998, I’ve built numerous businesses with email marketing at the center of each. That’s because I first build audiences that allow me to grow successful businesses.
Of my 10 profitable businesses, three reached 7-figures in annual revenue, and one became an 8-figure software company. Recently, two of my software lines were acquired in multi-million dollar deals.
Today in 2020, email is still at the center of my companies, and I wouldn’t dare try to market without it. That’s why our education for freelancers and entrepreneurs focuses heavily on email marketing skills.
With that said, let me tell you a bit about this training. These sessions are packed with valuable information at a price point you’ll find pleasing.
Introducing the Email Marketing Essentials Workshop
Email Marketing Essentials is a recorded four-session workshop that first helps you create a viable email strategy. This has to come first, because otherwise all the tech in the world won’t help you.
With your strategy in place, you’ll then discover the ins and outs of email automation, tagging, and segmentation.
And finally, you’ll be ready for our step-by-step session on how to create a powerful sales funnel with email.
This is not a fluffy online course that leaves you with more questions than answers. With over 5.5 hours of clear instruction, these sessions will give you both the strategic and technical knowledge you need to succeed with email marketing.
Let’s dive into each lesson:
Lesson 1: Your Ideal Audience: How to Strategically Attract the Right Prospects
I get you started off right with a strategic approach to building the right audience. As the central audience vehicle for both content marketing and sales, email marketing needs to be driven by a strategic objective that matches up your business goals with your prospect’s success.
Here are a few of the topics covered:
- Who exactly do you want to attract, and what drives them?
- How to position yourself as the likeable expert for higher conversions.
- Why you must avoid watered-down content that appeals to no one.
You’ll walk away from this session knowing how to create a detailed description of your ideal prospect, including how they think and feel about the problem they want to solve. Plus, you’ll understand intimately what they value and how they view the world, which allows you to create highly engaging content that makes you the only logical choice to do business with.
Lesson 2: Delivering Strategic Value: How to Determine What Content to Create
In this second session on developing a smart email marketing strategy, I drill down into creating a value proposition with the content of your emails that gets people to opt-in, click, consume, and ultimately do business with you. You’ll discover how to choose what content to create, when to deliver it, and how you should best communicate with your audience.
In this presentation you’ll discover:
- The fundamental topics that you must cover for people to do business with you.
- How to sequence your content to create a meaningful and influential experience.
- Why the “voice you communicate with can make all the difference.
After completing this session and developing your own specific strategy, you’ll be ready to explore the amazing technological tactics you can implement with email marketing software. Without a smart strategy first, however, all the bells and whistles won’t do you a bit of good.
Lesson 3: How Segmentation and Automation Works for Smarter Email Marketing
Jerod Morris, my partner in Unemployable, gives you a behind-the-scenes look at our actual email marketing account so that you can see how tagging, segmentation, and automation works. You’ll walk away from this session understanding how the different tools fit together so that you can execute smart, intuitive segmentation and automation strategies that work for you and your audience.
You’ll come way understanding the following:
- How to apply tags and create segments that make sense.
- Best practices for setting up powerful automations you can rely on.
- What’s the difference between rules and automations? Does it matter?
Throughout this session, you’ll also learn about some quirks that you need to watch out for — because they’ve been known to trip up even grizzled email marketing veterans. How do you avoid these issues? And what do you do if one slips through? Jerod explains it all to you.
Lesson 4: Create a Self-Paced Email Course to Sell Smarter
Our operations guru Claire Emerson gives you a step-by-step guide on how to build a simple (yet sophisticated) self-paced email course that captures, qualifies, and converts more leads on autopilot. You’ll walk away from this session understanding how to turn what was once a high-touch sales process into an elegant, automated email series that attracts your ideal customer or client.
Here are a few highlights of what’s involved:
- What makes an effective lead magnet?
- Why a self-paced email course is a powerful way to persuade new prospects
- How to use action-based automation to qualify your leads
- How to bridge the gap between the content and the impending pitch
Throughout this session, you’ll also get a sneak peek at a self-paced system in action, with a behind-the scenes look at Unemployable’s free audio course, Next Level 7. Plus Claire will delve a little deeper into the technical (and tactical) requirements to put this strategy into action.
Here’s What People Are Saying
I loved this. This drives home a strategy that really shows how powerful it is to serve as the guide for your prospects, leading them through education and expertise. These are the kind of tactics that help personalize and humanize relationships through email marketing.” ~ Michael Naro
Super helpful tips on using Convert Kit. Can’t wait to put them into practice. Thank you for the very informative lessons!” ~ Sean Chamberlin
Thanks so much this was so awesome! Very insightful and actually made me feel excited about creating an email marketing course.” ~ Jenn Grainger
Fantastic lessons. Great teachers!” ~ Fernando Labastida
These were super-detailed sessions. I appreciate you explaining things so clearly.” ~ Michele Bondesio
This was great. Love the idea of self-paced emails. I will be doing something similar soon.” ~ Traci Lovelot
What’s the Investment?
Beginner email marketing courses are so basic they don’t even touch on strategy. But strategy is everything when it comes to digital marketing success.
Advanced email marketing courses cost hundreds and even thousands of dollars. But they assume you know more than you might, and you’re quickly lost.
Email Marketing Essentials is different. It’s perfect for beginners, but smoothly takes you to a more sophisticated level in one high impact workshop.
And it doesn’t cost hundreds or thousands of dollars.
It’s only $120. And I think you’ll quickly agree that this is not only a great value, but the best money you’ve spent on growing your business.
Experience Email Marketing Essentials Risk Free
Even with this affordable pricing, I want this to be a risk-free decision for you. Sign up now to experience the first two lessons of the workshop, and if it ends up not being your thing, simply email us for a refund before the third lesson arrives.
We’ll send you instructions on how to do that. No hidden procedures, no hassle.
There will be no worries at all, and we’ll stay friends. So with all risk removed, let’s get started with your mastery of the essential skill for smarter digital marketing.