At one time, the idea of starting a business with an audience first was a novelty. And using content for marketing at all was thought of as strange before that.
Things have definitely changed. When it comes to digital, content marketing is just marketing. And audience-first is how entrepreneurs of all stripes are thinking about success.
Are you a content entrepreneur? If so, Unemployable along with Joe Pulizzi (Founder of Content Marketing Institute and The Tilt) and Ann Handley (CCO of Marketing Profs and the voice of the Annarchy newsletter) are trying to understand you better.
We want to understand the journey of the content entrepreneur — someone who creates content to grow an audience and make money. Think: bloggers, podcasters, online educators, and YouTubers, among many other types.
Take this quick survey to participate. To thank you for completing the survey, we’ll be raffling off a pair of Bose Soundlink headphones. You’ll have a chance to enter at the end of the survey.
Click here to start the survey. Thank you!
Speaking of Joe Pulizzi, he’s our guest on the latest episode of 7-Figure Small. We had a lively discussion about NFTs, creator coins, and the power that content entrepreneurs have to bootstrap a powerful small business.
Joe Pulizzi on NFTs and Building Your Content-Driven Personal Enterprise
We’ve also got a great episode with Paul Jarvis, who returns for his record third appearance on the show. In this episode, we explore whether you need to build a personal brand to build a personal enterprise. Are they the same thing?
We chat with Paul about his personal enterprise journey, and why he ditched his public persona altogether:
Paul Jarvis on Building a Personal Enterprise While Ditching the Personal Brand
Keep going –
P.S. Our Email Marketing Essentials course combined with a free ConvertKit account are your first steps to starting a successful content-driven business.
unemployable: sharing
If you found this issue of the Unemployable newsletter useful, please forward this email to a friend or colleague who’d also enjoy it. And if you have a minute, please Rate/Review 7-Figure Small on Apple Podcasts … thank you!
