Freelancing is an excellent business, but it has its limitations.
Once you hit your ceiling on projects and pricing, there’s really nowhere to grow. And that inability to scale can be stifling.
For those of us who don’t want to stay freelancers forever, what’s the next step?
Well, according to Brian (and countless other successful entrepreneurs), the next step is to productize. Make something people want to buy from you, even while you sleep.
It’s the only way to move beyond the headaches of client-based work and into the realm of passive income. However, without the right strategy, you can end up wasting all your resources on the wrong things and never even launch.
Lousy product strategy is why my first business failed. And even though I’ve found some significantly better teachers since then, I still haven’t been able to crack the code on productization.
It’s fair to say that I’m still in the experimentation stage, which is why I found this ALL NEW Unemployable episode so incredibly helpful. This week, listen in as Brian chats with the grand daddy of digital marketing, Seth Godin.
Together they shed some serious light on how to succeed as a company of one and share a smart strategy that will make your transition from freelancer to fully-fledged entrepreneur surprisingly straightforward.
You can tune in here: Seth Godin on Succeeding as a Solopreneur
That’s all from me this week! I hope you enjoy the rest of the resources.
Keep going –
PS. Don’t forget you can check in with Brian’s travels over on his Instagram. Last time I checked he was bragging sharing with us about his three private pools in Mykonos, so I think it’s safe to say he’s having fun. 🙂
unemployable: tools
Acuity Scheduling | A simple, user-friendly and high-powered scheduling tool.
Acuity completely removes any annoying back and forth between you and your clients. With Acuity, they can quickly view your real-time availability and self-book their appointments (which work for you). Rescheduling is painless, and you can set your account up to do most of the heavy lifting when it comes to onboarding, reminders, getting paid and keeping in touch with your contacts. (affiliate)
unemployable: content
The Productivity Mindset that Tripled My Revenue (Text)
When it comes to hustling, “systems doesn’t mean fancy IT software or expensive network servers; it simply refers to all the procedures that allow you to serve customers or otherwise make money. At some point in their journey, longtime hustlers learn a valuable lesson: You can do something repeatedly, or you can do something just once.
6 Ways to Get Your First Client (Text)
Before you worry about getting dozens of clients, focus on getting one. Discover these six, straightforward, no-nonsense ways to secure your first high-paying client and how you can leverage a few proven systems to grow from there.
Dream Big. Start Small (Video)
Not knowing where to begin is frustrating and can get incredibly overwhelming. But never fear, this is where we can lean on others expertise and insight. In this episode of Creative Live, Chase Jarvis shares his simple two-step process for getting started with your business and feeling good about it.
A Series of Unfortunate Content Events (Audio)
We all make mistakes — but it sucks a lot less to learn from someone else’s. This week on Copyblogger FM, Sonia talks about five painful mistakes she’s seen writers, marketers, and business owners make … and how you can avoid them.
The 7 Most Common Analysis Mistakes New Marketers Make (Text)
Smart analysis is arguably the most important element of any marketing campaign. You can gather as much data as you want, but unless you avoid these common mistakes, it won’t help you form the meaningful conclusions you need to make changes and design better campaigns in the future.
How Blogging Boosts the Profitability of Your E-commerce Website (and 8 Ways to Get Started) (Text)
Don’t allow your store or products to get lost in the noise. If you’re still growing your audience and need to get the word out about your e-commerce store, here are some smart reasons to start blogging today!
Stripe’s New Check-out Toolkit, Aims to Boost E-commerce Sales Completions (Text)
Shopping cart abandonment is one of the largest pain points and most persistent problems in the world of online commerce. Lucky for you, Stripe has recently introduced Elements, a free toolkit for users to build customised checkout experiences. If you use Stripe already (or are considering them as your merchant), you should take a look!
unemployable: joining
If you’re not already on board with us at Unemployable, why not?
