We kicked off the year talking about “leveling up your business in 2018. It sounds desirable (and ultimately, it is), but it can also be a struggle.
It’s not just the work you have to do to level up your business, or to start a new one. It’s also the fact that the process itself takes you out of your comfort zone, which can severely impact your confidence.
About a month ago, I featured an article about striving for the “next level you” in my personal growth newsletter Further. That piece struck a nerve in entrepreneur and fellow Coloradan John Doherty, so I invited him on the show to share his experience of taking a serious leap forward — and not only surviving the process, but thriving.
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unemployable: tool of the week
Meet Edgar | A social media scheduling tool that manages itself.
Meet Edgar makes content-promotion a breeze, which is why we use it at Copyblogger and Unemployable. If you fail to make time to share your content, then Edgar is your new best friend (and promotional cheerleader). Its primary purpose is to help you boost your traffic and engage more with your audience by sharing your content more consistently on the platforms you populate. All you do is load your content to your library and then sit back and watch Edgar send it out automqgically (in a data-driven rotation) across your social platforms. Find out more here. (Affiliate)
unemployable: around the web
We all encounter defining challenges in our careers. It’s unavoidable. But it’s how we handle them that matters most. From career quandaries to financial lows, nine designers explain how they overcame career-defining dilemmas.
How to Get More Comfortable (and Effective) at Selling (Audio)
Even if you have an amazing audience and wonderful product or service, many content creators tend to fall apart when it comes to the “last mile — selling to your customers and clients. This week on Copblogger FM, Sonia chats about why you don’t need to be an “amazing salesperson to get better at selling and shares a few quick tips on getting past some surprisingly common roadblocks.
10 Service Business Essentials that Help You Win Clients with Confidence (Text)
Have you ever been crippled with self-doubt when it comes to the growth of your business? Ever worried about whether you could handle the workload if your marketing strategies really do pay off? Here are some simple steps to take to prepare for the healthy, sustainable relationships you want to have with clients — so you can serve them with confidence.
How to Survey Your Audience for Big Results (Audio)
Making big decisions or implementing big changes in your business can be scary. No one – including you – knows whether it’s the “right decision or the “right change to make. But it doesn’t have to be all on you. When you survey your audience, you open the doors for the best input and feedback you could ever receive.
What Do You Do When You Have TOO Much Work? (Audio)
Need some tips on managing your ever increasing workload? It’s not that “too much work is necessarily a bad thing as a Freelancer, but when you’re a company of one who needs to manage multiple projects at once, it’s always good to have some smart strategies and tactics for maintaining your sanity.
GDPR Compliance for Online Businesses Selling Courses and Memberships (Text)
The new General Data Protection Regulation (GDPR) regulations go into effect May 25, 2018, and the penalties for non-compliance are steep. This article gives a better understanding of the urgency for regulations that protect your end consumer, as well as what you can do to remain compliant in your business.
The Secret to Writing Great Marketing Copy is Market Research (Text)
If your copy isn’t performing, you could be losing sales without even realizing it. If you hire a bad copywriter, you’ll keep losing sales—and pay for the privilege. To stop that from happening, this article covers three of the most dangerous copy misconceptions—and the most fundamental of all copy fundamentals.
3 Questions for Establishing a Community Around Your Content (Audio)
As you start building your audience, you may find yourself wondering how you can increase connection and give people more reason to interact with you and your ideas. One great way is to establish a community around your content. Consider these questions to make sure you start a community in a smart and sustainable way.
How a $100,000 Sales Page is Made (Text)
If you’re a fan of step-by-step instructions, then this post from GrowthLab is sure to be an eye-opener. They go deep into their process for creating a high-converting sales page and show you exactly what you need to do to implement it for yourself. It’s definitely one to bookmark.
From Clients to Passive Income—Productize Your Business with Brian Casel
Productising your business is a smart “next-level step for any freelancer looking to free up their time and move out of relying solely on client based work. And in this episode of Smart Passive Income you’ll discover how you can do just that. Listen in to get some super-helpful tips on how to take your service-based business and turn it into a product, or into something that can be scaled and automated.
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