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The Secret Ingredient for Truly Original Content Marketing

Well, here we are … the last Unemployable newsletter of 2019. What a year, right? Whether you’re taking some time off, and working toward hitting the ground running in January, here’s to a happy holidays and a fantastic new year for you and yours. Before then, take a look at what we’ve got for you …

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Give Your Business a
Year-End Review

If you worked for a large corporation (I know, I shudder at the thought), you’d probably be bracing for a performance review. No fun, but they actually serve a valuable purpose. So why not do one for your solo business? After all, how are you going to improve if you don’t objectively evaluate how you’ve …

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Year-End Review

SEO That Works for 2022

I’m back home from Bhutan, and we’ve made it past the Thanksgiving holiday … so that can mean only one thing: It’s time to start recording episodes for the new season of the podcast! We learned a lot last season as we took things in the direction of 7-Figure Small. The coming 2022 season will …

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Why Failure Leads to Success

I’m about halfway home from Bhutan … which means I’ve got 10 hours to go. But the Unemployable newsletter must go on! This week we’re talking about the benefits of failure (no, really), plus building a brand that matters, the joy of putting your phone down, podcasting for freelancers, and the changing nature of travel …

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The Two Traits for
Creative Success

Greetings from Bhutan! Well, at the moment I’m writing this in Kyoto, Japan. But later today I’m hopping over to Bangkok to meet up with friends, where we’ll jet over to the Kingdom of Bhutan for some hiking in the Himalayas. That means it’s the beginning of the work week, instead of the end. I …

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Creative Success

Amplify Your Creativity with Smart Marketing Technology

Happy Friday, my unemployable friend! You know, a lot of people in the freelance and solo entrepreneur world use ConvertKit for email marketing (we do). It makes sense, as it allows creative people to amplify their craft with powerful marketing automation, tagging and segmentation, and the general business-building power of email marketing. But I wonder …

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How to Master Guest Blogging for Steady Traffic Flow

Hey there! We’ve got a bunch of great stuff for you this week. In addition to a step-by-step guide to guest blogging, we’ll also explore getting more out Google Analytics, email templates for stellar customer service, how to work with a virtual assistant, and more. And if you’re wondering when the next season of the …

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How to Expertly Handle a
Sales Call

The whole reason I started doing what we now call “content marketing” back in 1998 was because there was no way I was doing what others considered “sales” at the time. You know … cold calling, door knocking, networking events, etc. Not me, not ever. So instead, I created content that attracted people to me …

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Sales Call

10 Killer Resources for Freelancers

Hey there! Hope your week is going fantastically. This week, we’ve got plenty of good stuff for our freelancer friends. Let’s kick it off with three great articles filled with pragmatic advice and useful resources: Everything Freelancers Need to Know About Setting Rates How to Keep Your Business Afloat During Major Changes The Top 7 …

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How to Set Tangible Goals for Your Business

Hey there, happy Friday (the 13th)! Lot of great stuff to share with you to end the week. But first, freelancers … if you’re looking for a great conference experience to up your skills and network with others, join me in Austin for the Freelance Conference. It’s happening October 27-29, and features Elaine Pofeldt (Author …

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The Curation Code:
A Free Community Seminar

Greetings my fellow unemployable person! Our new community — the Unemployable Initiative — is off to a roaring start. The fact that a few community members have already posted ideas that have given me things to ponder demonstrates just how powerful this environment is. And that’s helping me give you new ideas. Ideas based on …

Continue reading...The Curation Code:
A Free Community Seminar

Introducing the
Unemployable Initiative

So you might have guessed that we wanted to start an Unemployable community. And you might have been wondering, what is this going to cost me? Well, the price is right … No charge. Just bring yourself and your initiative to learn and contribute. For all the details, listen in as Jerod and I lay …

Continue reading...Introducing the
Unemployable Initiative
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