From the outside, Joanna Penn is a successful author of both fiction and non-fiction. And she’s an entrepreneur in that she controls her products by self-publishing.
But as with her last interview on the show, there’s a lot more going on under the hood. Last time, she explained all the different revenue streams that come with the simple product known as a “book.
This time, we’re taking a look inside her sanely ambitious business, and why she’s perfectly happy making a mid-six-figures income by staying small.
In this week’s episode, you’ll discover the big impact that affiliate marketing has had on Joanna’s bottom line (which surprised me), and how the rise of audiobooks, podcasting, and voice tech is changing the online landscape for the business of writing.
There’s a surprising amount of knowledge and insight is this episode, even if you have no interest in writing books. Don’t be fooled — you’ll hear a lot today that can transform the approach you take when creating your own perfect business.
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unemployable: curated by kat
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