It’s good to be back! Special thanks to Claire for helping out while I was on my European vacation — she’s sticking around to assist with Unemployable, so no worries if you already miss her.
Now … let’s get on with the show.
If you’re familiar at all with the online dating advice space, you know it can be fairly sleazy. Self-proclaimed gurus promise the dating-challenged that they’ll quickly become pickup artists if they just follow the system and play the game.
So imagine my surprise when I discovered a female online dating coach. Sarah Jones originally wanted to coach women with their courtship skills, but instead ended up as an apprentice to an ethical dating coach for men.
It was while working in this organization that Sarah discovered the type of men she enjoyed helping. They were men like her father, brothers, and guys she had dated — introverts.
From there, her coaching business Introverted Alpha was born. And Sarah credits her rapid success since launch on her genuine affection for her ideal clients.
Listen in to an all new episode of the podcast to hear a process you can use to discover your own ideal client. Often the answer is right under your nose; you just have to do a bit of self exploration.
And if you’re looking for a far better WordPress hosting experience, check out StudioPress Sites (gotta pay the bills around here 🙂 ).
Keep going –
unemployable: podcast
How to Discover Your Ideal Client, with Sarah Jones
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unemployable: content
When More “Hustle isn’t the Answer (Text)
Yes, entrepreneurship requires sacrifices. But there’s no glory in working 12-18 hour days, missing out on your friends and family, and sleeping only 4 hours a night. Discover how you can shift from the “daily slog to having more fun while building your business.
10 Steal-Worthy Sales Page Strategies for Turning Visitors Into Customers (Text)
Your sales page has a lot of responsibility on its shoulders – it has to keep your audience’s attention, educate them, AND convince them to part with their money. This post looks at 10 outrageously important elements to a successful sales page.
How to Get Leads and Customers at Events (Audio)
Wondering how taking part in live events can help your business? Interested in tips on networking and event sponsorship? Listen in, to discover how to use smart preparation to network with confidence, build brand awareness and help you find prospects.
Measure Twice, Cut Once: The Reason Why All Those Marketing Tactics Keep Failing (Text)
It all works. SEO works. Facebook ads work. Conversion optimization works. But the only way to ensure your success is to get the fundamentals right, first. Here’s how to do the hard work, up-front, to make sure your next marketing campaign goes off without a hitch.
Easy Ways to Increase Your Freelance Rates (Audio)
Everyone wants to know the right way to raise their rates and charge more for freelance services, right? In this Creative Class episode, Kaleigh and Paul share their strategies that have helped them successfully (and regularly) increase their rates to build sustainable freelance careers.
The Ultimate Glossary of Sales Funnel Terms (Text)
It can be incredibly hard to learn new marketing concepts without knowing all the jargon. And sales funnels are no exception. The following glossary contains the ultimate list of sales funnel terms and will serve to clarify the definitions of any words you might not know or wish to learn more about when discussing them.
Quality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and Wide (Audio)
In the latest episode of Sites, Jerod explores the incredible benefits of repurposing your content. His strategy in a nutshell: Invest more time in creating fewer, higher quality pieces of content and then find efficient, scalable ways to distribute these high-quality pieces across multiple channels.
5 Startup Brand Messaging Mistakes That Are Costing You Customers (Text)
Your brand messaging—from taglines to Facebook posts to landing page copy—helps your ideal customer know whether they should buy your product. Make a mistake when crafting that messaging, and your future loyal customers will slip right through your fingers.
Why Should I Have an Attorney Form my Corporation or LLC? (Text)
You’ve heard enough horror stories about folks losing their shirts (or houses) to know that you want an entity between you and all that potential business liability. But where do you begin?
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