Freelancers are the epitome of a company of one. That means you must be the self-reliant core that performs your craft while also running a viable business.
And yet any truly vibrant core is surrounded by support. Having high quality people around you leads to a better business and lifestyle.
Some of these people are the ones you rely on to perform tasks that you can’t or shouldn’t. For example, unless you’re a web designer, you shouldn’t be hacking away trying to build your website. The same is true for functions like legal, accounting, and business coaching.
And then there’s the people who send you new clients. These are your advocates, and they can take many forms, ranging from affiliates to those who simply talk you up when you aren’t even aware of it.
The question becomes, how do you attract these people? Is it about hustle and hype, or is it more about playing the long game and developing true relationships?
In this week’s episode, Jay Clouse of Freelancing School joins us to talk through ways to attract the people you need to run your business, and the advocates that help you grow it.
Freelancers: Build a Network of Advocates that Builds Your Business
Down below, Kat tells you the most powerful way to write better copy, how to use software as a personal assistant, why finding a mentor is essential, and four more great resources. Have a great week!
Keep going –
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unemployable: curated by kat
The Least Sexy, Most Powerful Way to Get Better Copy | Joel Klettle’s Blog
Ah, customer research. Whether you love chatting with customers on behalf of your clients or if the thought of it makes you want to crawl into a hole, there’s no denying that it’s an essential part of what makes good copy, excellent copy. Joel shares some awesome advice on how you can maximize customer research and weave it into your next project.
These Apps Make You Feel Like You Have a Personal Assistant | Fast Company
It would be nice to have a personal assistant who could take care of all of those pesky details that take time from your day, but it’s hard to justify hiring someone. Fortunately, your smartphone and these killer apps are a very decent substitute.
How to Budget Your Time and Attention | AND.CO Blog
As freelancers, we’re masters of our schedules. We can choose when and where to work, which is just one of the perks of being out on your own. However, for those who aren’t so great at managing their time, this lack of structure can send you over the edge. Give these tips a try and see how your productivity levels change.
The 10 Best Keyword Research Tools to Find the Right Keywords for SEO | HubSpot
If you’re looking to up your keyword research game, but aren’t totally sure where to start, this article from HubSpot is a great resource.
Take These 5 Steps to Finish Your Big Project | Fast Company
We’ve all been there. We’re closing in on finishing a project, and then a creative block hits (personally, I feel like I’ve been there a lot lately). So what are you supposed to do? The project must be complete! Give this a quick read, then get back to it.
3 Ways to Manage Worry by Perspective Shifting | Psychology Today
As freelancers, we are no strangers to worrying. We worry about money. We worry about the quality of our work. We worry about our personal lives and if we’re spending too much time working. Here’s how to manage (read: not stop) your worries by shifting your perspective a bit.
Why Mentorship Is Essential For Entrepreneurs | Forbes
“Marc Benioff had Steve Jobs. Ludwig van Beethoven had Joseph Haydn. And Socrates had Plato. Mentor-protégé relationships are as deep and rich as history itself.
Let me know what you think about this week’s roundup on Twitter or email me at kat@unemployable.com — even just to say hi!
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