You know by now that email marketing is at the heart of small business success. And email has been the most effective digital marketing channel since the 90s.
Today, email is just as powerful. In fact, some are even saying that we’ve got an “email newsletter bubble” happening right now.
Funny, they said the same thing in 1999. But it’s time to finally accept facts … email is baked into our lives.
If you add value to someone’s inbox, you get to stay in that coveted space. That’s what the free Next Level 7 course is all about.
Sure, you need a solid strategy to succeed. But that’s also true of marketing and entrepreneurship in general.
For today, though, let’s focus on nuts and bolts. You need to choose email marketing software, so which is best?
We’re naturally partial to ConvertKit, since that’s what we choose to use. Makes sense. But it’s not the only choice out there.
So, our roving freelance reporter Kat Ambrose took a look at the top contenders for you, and highlights what may make each the right choice depending on your situation:
The Best Email Marketing Software for Freelancers and Entrepreneurs
Leading from Afar
Last week we touched on the fact that having an audience makes you a leader. And when you’re working with other freelancers and contractors to get things done, you’re also leading a remote team. This article on the topic is interesting, because it takes a different form of leadership when you’re leading from afar.
The Surprising Traits of Good Remote Leaders
This Is Your Brain on Social
While not everyone you follow as true influence over you, social influence is a real thing. The entire internet is essential an exercise in the powerful influence of social proof, and yet what works on you may not work the same with your audience.
This Is How Your Brain Responds to Social Influence
Cookie Monster
“Delivering a customer-centric content experience is the ultimate marketing goal. But data management issues and an impending seismic shift may prevent you from reaching it. Use these approaches to bridge the chasm that will be left when Google, Apple, and others end third-party cookie tracking.”
If You Can’t Give a Customer a Cookie
HAL on Deadline
Interesting piece about human editors working with artificial intelligence (in this case GPT-3) on a writing assignment. Verdict: professional writers have nothing to worry about at the moment. But AI will augment you at some point, likely for the better.
How to Edit Writing by a Robot: A Step-By-Step guide
Keep going –
P.S. I started up a fresh Twitter account for Unemployable to share additional resources that don’t make it into the newsletter. It’s pretty lonely over there as it’s brand new, but follow along to win a free valuable prize next week!
unemployable: sharing
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