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The Curation Code

June 16, 2022 by Brian Clark

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The Curation Code (formerly 7-Figure Small Intensive) is a self-study course by Brian Clark featuring on-demand audio lessons, frequently asked questions sessions, full transcripts, bonus sessions from expert guest presenters, and action-oriented exercises.

This course covers tactics, techniques, and processes that allow you to execute on a business-building plan you’ll develop over the coming weeks. But ultimately this is about formulating a strategy that’s bigger than any handful of tactics.

It’s a strategy that’s designed to allow you to incrementally improve your understanding of who you’re serving and what they want, to be adaptable to the key indicators that will guide your decisions, and to make adjustments that ensure your success.

In other words, once you have a solid strategy, the various tactics and the broader execution become both simpler and easier. Plus you’ll have a strategic framework that allows for experimentation without fear of flying off the rails.

Course Content

Section One: The Fundamentals
Intro: The Art of Channeling Desire
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Why Does This Matter? How To Select a Profitable Topic
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How To Find Your Perfect “Who” and Build a Profitable Audience
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The Power of the Minimum Viable Audience
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Q&A #1: Audience Identification and Building Your MVA
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Best Practices for Building Your Email List
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How to Make Irresistible Offers
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The Fundamental Power of Persuasive Copy
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Q&A #2: Reworking Your Website to Build Your Ideal Audience
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Section Two: The Process
Intro: The Persuasive Power of Curation
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A Research Methodology for a Strong Audience-Building Start
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A Smart Curation Approach That Primes People to Buy
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How to Better Understand Your Audience With Small, Incremental Steps
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Q&A #3: How to Find Good Content and Craft Effective Curated Newsletters
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Affiliate Marketing Strategies That Work
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Product Development with the Audience-First Advantage
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Movement: How to Craft Messages that Matter
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Q&A #4: How Does Brian Curate?
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Section Three: The Models
Intro: The Various Models of the Curation Mindset
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Model One: Further.net
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