Claire Emerson

I’ve got two little words for you that represent the best investment you can make in your business: Personal Kanban. This simple but powerful tool turns the epic challenge of managing your schedule into an excellent opportunity to work smarter, not harder. Managing your projects effectively (and efficiently) as a freelancer is crucial — your productivity …

The goal of automation is to simplify your work and save you time. Whether it’s lead generation, client communication, list building or selling — you can leverage powerful technology and smart systems to make a repeatable task faster and easier to do. The problem is that even though most of us understand the value of …

As a business owner you’re no doubt in touch with the struggle to find time to get it all done. But what we often mistake for lack of time is really a lack of focus. It’s tough to admit, but often the real reason you feel like you can’t keep up is that you’re wasting …

It’s amazing how many people give up on Facebook ads because of sucky first-round results and an unwillingness to test. In fact, every advertiser I’ve spoken to has admitted to turning off at least one campaign because it didn’t work immediately (myself included). But it’s no surprise really. Because when money is involved — we …

As freelancers, one of the most time-consuming jobs we have is finding new clients. And if you’re not a natural salesperson or someone who enjoys pitching on the spot — it requires a boatload of energy, too. In-person sales can be particularly draining, especially for those of us who prefer written communication and thrive behind …

Last week I introduced you to our freelancer friend, Michael. He had just recently hit a huge “money milestone” in his business and was taking some well-earned time off to relax and celebrate. But after the buzz of his win wore off, Michael got to thinking about what a successful business really looked like to …

With a satisfied sigh, Michael reclines his seat, cracks a “vacation beer and sets in for an afternoon of binge-watching The Office. He’s celebrating. As of last week, he is earning more working for himself than he ever did at his “real job.” And to honor all his hard-work, he’s taking a few days off …

Let’s face it: when you’re a beginner freelancer you really only have one concern — and that’s paying your bills. Your focus isn’t on building email lists or complex sales funnels. It’s on drumming up enough client work, so you don’t have to trudge miserably back to your soul-sucking nine-to-five. In the beginning, the goal …