Leading Expert

Here’s the Real Reason People Choose You Over the Competition

Here’s the Real Reason People Choose You
Over the Competition

Content is the most powerful way to grow your business with digital marketing.

Brian Clark

I should know… since 2002 I’ve built several seven figure companies and one eight figure firm… all without venture capital or advertising thanks to delivering valuable free content to my ideal prospects.

Hey there, I’m Brian Clark. You can read my fancy third-person bio below, but first I’d like to tell you how to stop spinning your wheels with “content creation” and get what you really want – a profitable business that delivers financial security and freedom.

As a pioneer of the now $600 billion content marketing industry, I understand what makes the right content a powerful marketing tool. And at this point, content is no longer an option for digital marketing that works – it’s a requirement.

But something has gotten lost along the way.

The reason the content marketing industry has become so massive in the last 20 years is the idea that you have to produce incredibly large amounts of content to generate traffic from search engines and social media.

Now, make no mistake… I helped popularize using content to get huge traffic from social media and top search engine rankings way back in 2006.

That’s because it made sense at the time. Now it doesn’t.

Nowadays, social media algorithms work against posting content that requires a click back to your site. And Google’s search results are now so competitive that significant sums of money are required to rank well.

But the most important point is that content marketing’s primary purpose has never been search engine optimization or social media marketing.

Content allows you to connect strongly with your ideal prospects in a way that creates a special kind of trust in a remarkable way. 

That trust can then quickly spread to similar people and lead to a profitable audience that converts to customers and clients, revenue, and profit.

But the way it happens is much different than what you’ve heard about building a personal brand and becoming a thought leader. Shockingly different.

And a the end of the day, it’s not about more content. It’s about laser-focused and carefully-crafted content that creates meaningful connection as quickly as possible.

To accomplish this you must understand the social psychology that sparks this particular form of trust. And that’s what’s gotten lost in the current state of content marketing.

Now we’ve arrived at the age of artificial intelligence. This is the technology that’s going to “change everything” once again.

As clueless marketers generate ever more soulless push-button content, the true aim of marketing messages becomes even more diminished.

That means the best way to thrive in a world with A.I. is to express your humanity even more and deliver the connection your prospects crave. 

But it’s more than that.

It’s not enough to simply express your unique human qualities. You’ve also got to understand other humans at a deep level in order to quickly make a connection that leads to customers and clients, revenue and profit.

  • You need your prospects to have an almost irrational level of trust in you.
  • You need them to see you as the only logical choice who can lead them to the solution they crave. 
  • You need to become their “leading” expert.

Once you understand how this happens, it doesn’t matter how your content is created. You can use artificial intelligence, work with ghostwriters and freelancers, or create everything yourself.

That’s because what will matter is that the content comes from you as a Leading Expert. This is what you’re really after.

I’d love to tell you more if you’re interested.

At this point I’m only asking you to trust me with your best email address so I can send you a series of valuable lessons that explain the Leading Expert way. 

You’ll discover the true “secret” behind my success over the last 20 years, and it’s all based on solid psychological principles, not “marketing bro” nonsense.

Thanks for stopping by, and I hope you’ll join us.

Keep Going –

Brian Clark
Leading Expert

About Brian Clark

Brian Clark is a writer, traveler, and serial entrepreneur.

He’s best known as the founder of the pioneering content marketing resource Copyblogger, along with its popular StudioPress and Rainmaker business lines.

Between 2007 and 2017, Brian’s companies generated over $70 million in sales, all without investment and advertising thanks to a unique content marketing approach.

Following the acquisition of the Copyblogger collection of assets and a brief pause to travel the world with his family, Brian has started up several new projects:

  • Further helps Generation X navigate the new realities of midlife, retirement, and longevity.
  • Longevity Gains focuses on the lucrative market of consumers over age 50
  • Leading Expert is an educational community for digital marketers in an age of disruptive change.

Brian began publishing online back in 1998, and by 1999 had his first entrepreneurial success thanks to an understanding of the emerging commercial internet. He went on to launch two additional successful businesses using purely online marketing and digital infrastructure, attaining even greater success.

In January of 2006, Brian started a one-man website called Copyblogger, which quickly evolved into an influential digital trade magazine for what became the content marketing industry. Both the Guardian and Advertising Age have recognized Copyblogger as one of the most powerful and influential blogs in the world, and Venture Beat called it the “bible of content marketing.”

The company built around Copyblogger never took venture capital and made it to a highly profitable eight figures in annual revenue without advertising. It was the dedicated service to the audience Brian attracted that was the catalyst for the multimillion dollar tools, training, and service company he headed up as CEO.

In June of 2018, Clark engineered the sale of the company’s StudioPress division to WP Engine. In May of 2019, Nimble Worldwide acquired the Rainmaker Platform, Premise, and Scribe SaaS products. In 2023, Brian sold his remaining interest in Copyblogger.com.

Clark’s early adoption of online content to fuel startup companies in the late 1990s and early 2000s makes him a recognized pioneer of the now $600 billion content marketing industry. You can read more about his history and business philosophy at Forbes.

Brian has been featured in some great business books:

You can get in touch with Brian here.

Find out more about the Leading Expert way: